How YouTube spawned a digital Latino network

Geoffrey Precourt

This event report explains the development of MiTú Network, an all-digital content network aimed at Latinos.

How YouTube spawned a digital Latino network

Geoffrey PrecourtWarc

Three years ago, Beatriz Acevedo tapped into open technology to launch MiTú Network as a new digital assembly point for Latino programming. Using YouTube as her platform, she was able to stitch together a network without the prohibitive cost and formal architecture that traditionally comes with that kind of start-up.

The three-year-old MiTú Network describes itself as "a next-generation media company" that provides programming in Spanish, English, and Portuguese. Its claim: "We operate the fastest growing multi-channel network on YouTube that is 100% dedicated to aggregating and generating the best...

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