TLC Marketing UK: Join the campaign to Add Value Everywhere

This case study describes a campaign by TLC Marketing, a rewards company based in the UK, which targeted senior brand marketers to increase awareness of its services.

TLC Marketing UK: Join the campaign to Add Value Everywhere

How did the campaign make a difference?

TLC is a rewards company that maintains that discounting harms brand equity whereas adding emotional value costs less in all senses and, done creatively, retains listings.

The campaign allowed TLC to target carefully selected senior marketers whilst increasing awareness of the brand throughout the marketing industry.

Just under 3000 people engaged with the campaign, representing a 1,363% increase in response rate against past campaigns and resulting in more than £600,000 of new business.

The positive feedback received was also a milestone in changing...

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