Infiniti: Performance days perfected

This case study describes the launch of the Q50, a new high performance car model by Infiniti, which combined excellent user experience and data to deliver personalised digital marketing.

Infiniti: Performance days perfected

TMW

How did the campaign make a difference?

The Q50 is a transformational model for Infiniti, giving them absolute relevance in Europe, the most vital global market for prestige automotive brands. The task was to launch it to the car-loving world and generate 1,146 leads.

Website and social data showed that prospects were considerably more engaged by content on a vehicle's performance. F1 Grand Prix races and the Infiniti Red Bull Racing partnership also generated significant interactions. This insight helped form the creative proposition 'Performance Days', brought to life in a campaign hub.

Ongoing testing proved...

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