Infiniti: Performance days perfected
TMW
How did the campaign make a difference?
The Q50 is a transformational model for Infiniti, giving them absolute relevance in Europe, the most vital global market for prestige automotive brands. The task was to launch it to the car-loving world and generate 1,146 leads.
Website and social data showed that prospects were considerably more engaged by content on a vehicle's performance. F1 Grand Prix races and the Infiniti Red Bull Racing partnership also generated significant interactions. This insight helped form the creative proposition 'Performance Days', brought to life in a campaign hub.
Ongoing testing proved...