World Vision: Grow hope
Tangible UK
How did the campaign make a difference?
Every day, people are asked to part with their money by the charity sector one way or another.
But World Vision sponsors already give a fixed amount each month, as well as being encouraged to give at times such as Christmas and their sponsored child's birthday.
So Grow Hope created a pack with a non-financial ask to help foster a true relationship between sponsors and children – with the ultimate aim to reduce attrition rates by deepening the sponsors' connection with, and loyalty to, World Vision.
Sponsors...