World Vision: Grow hope

This case study explains how international Christian charity World Vision used direct mail in the UK to build an emotional connection with existing donors.

World Vision: Grow hope

Tangible UK

How did the campaign make a difference?

Every day, people are asked to part with their money by the charity sector one way or another.

But World Vision sponsors already give a fixed amount each month, as well as being encouraged to give at times such as Christmas and their sponsored child's birthday.

So Grow Hope created a pack with a non-financial ask to help foster a true relationship between sponsors and children – with the ultimate aim to reduce attrition rates by deepening the sponsors' connection with, and loyalty to, World Vision.

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