Simple: Creating the home of happier teen skin
Havas EHS
How did the campaign make a difference?
Simple®'s challenge was to initiate a relationship with non-customers around a subject they weren't connected to. The abundance of content online meant we had to fit in to stand out – the solution had to feel effortless but exciting.
Simple® took a risk and explored their 'home', Tumblr.
By tailoring content and listening to what their audience wanted, Simple® have earned the right to play a part in their daily routine – not just what they do online but how they tackle their...