Stanley Gibbons Investment: Guernsey Door Drop
Golley Slater
How did the campaign make a difference?
Stanley Gibbons Investment had tried to acquire high net worth investors in Guernsey using doordrops before, without success.
Insight showed that islanders like to keep their money on Guernsey – so the key to unlocking success was to position an investment with Stanley Gibbons as an investment in Guernsey.
Within 16 weeks of landing, our test had generated £600,000 worth of investment, which is a first-class ROI of £57.31 per £1 invested. Many investors were so convinced by the piece, that they took it with...