Stanley Gibbons Investment: Guernsey Door Drop

This case study explains how Stanley Gibbons, an investment company that specialises in rare postage stamps, used a direct mailing on the island of Guernsey to attract investments.

Stanley Gibbons Investment: Guernsey Door Drop

Golley Slater

How did the campaign make a difference?

Stanley Gibbons Investment had tried to acquire high net worth investors in Guernsey using doordrops before, without success.

Insight showed that islanders like to keep their money on Guernsey – so the key to unlocking success was to position an investment with Stanley Gibbons as an investment in Guernsey.

Within 16 weeks of landing, our test had generated £600,000 worth of investment, which is a first-class ROI of £57.31 per £1 invested. Many investors were so convinced by the piece, that they took it with...

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