Scottish Government: Second-hand Smoke - Take it right outside

This case study describes a campaign by the Scottish government to educate parents about the dangers of second hand smoke.

Scottish Government: Second-hand Smoke - Take it right outside

Story UK

How did the campaign make a difference?

The Scottish Government's target audience of C2DE parents already have a fair understanding of passive smoking. Most think that by smoking out of sight – such as in another room or when kids are in bed – they're doing enough to protect kids. But second-hand smoke (SHS) is the invisible, toxic smoke that lingers long after you think it's gone. It's particularly harmful to kids as their lungs and immune systems are still developing.

This campaign busted 'safe smoking' myths and provided...

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