Breast Cancer Care: 'Body Image' Campaign

This case study explains how Breast Cancer Care, a charity for women affected by breast cancer in the UK, balanced sensitivity and impact to support women.

Breast Cancer Care: 'Body Image' Campaign

Arthur London

How did the campaign make a difference?

Too many women still face breast cancer, and the huge impact of the disease on their body image, without the support they need. Breast Cancer Care aimed to reach over 500,000 women in the UK who live with breast cancer, focusing on the issue of body image after breast cancer surgery. The campaign itself needed to be inspiring and uplifting for women managing the psychological and physical effect of breast cancer treatment – and encourage them to access the expert support Breast Cancer Care offers....

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