The Sun (News UK): Dream Team

This case study explains how The Sun, the UK news publisher, persuaded people to enter credit card details when signing up for a previously free fantasy football game.

The Sun (News UK): Dream Team

Wunderman

How did the campaign make a difference?

This season, The Sun's fantasy football game Dream Team underwent a mammoth change and included a free two-month trial of Sun+, a perfect accompaniment for any footy fan.

But how do you get 600,000+ fans to give their credit card details for what was previously a FREE fantasy football game?

By (nicely) calling out fans for their footballing infidelity, The Sun successfully retained existing players and attracted new ones to Dream Team and drove trials of Sun+ and Sun Goals.

The campaign delivered outstanding, over-target results...

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