Intel: Social Terra Nova
MRM Meteorite
How did the campaign make a difference?
The campaign introduced Intel's Ultrabook™ in a way that demonstrated it's not what Intel make, but what they make possible that matters.
Intel created a richly interactive digital destination – an expanding Intel.com hub – that enabled people to live polar explorer Ben Saunder's every step and helped change consumer perception of Intel from a passive ingredient brand to one at the heart of human experience, connecting people with their passions.
It was a unique destination that allowed the audience to be a part of...