IBM: Dispatches from the Wimbledon Championships
OgilvyOne London
How did the campaign make a difference?
Outside of IT, IBM can be seen as 'of the past' amongst decision makers. The point of this campaign was to generate interest in IBM in a new light.
By highlighting IBM's innovation in new technologies – data analytics, social, mobile and cloud as technology partner at the Wimbledon Championships.
Promotion of IBM's innovative role at the Wimbledon Championships generated real interest within the target audience on-line content and followed through to hard business results – with a campaign ROMI of 17:1.
Strategy
IBM needed...