Honda (HME) - The Vultus Campaign

This case study explains how Honda, the automotive company, used Oculus Rift virtual reality technology to launch - and sell out - its futurist NM4 Vultus motorbike in the UK.

Honda (HME) - The Vultus Campaign

Visual Voice Global

How did the campaign make a difference?

Honda set out to amplify the launch of the heavily Japanese design inspired NM4 Vultus bike to the domestic UK market.

With just five weeks and 35k to make a difference, the brand entered an unchartered market space and made the most of emerging technology in a relevant way to capture the imagination of their new audience – and helped to sell the entire UK stock of the NM4 Vultus.

Strategy

Sales figures in the motorbike market are currently very low among the youth...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands