Honda (HME) - The Vultus Campaign
Visual Voice Global
How did the campaign make a difference?
Honda set out to amplify the launch of the heavily Japanese design inspired NM4 Vultus bike to the domestic UK market.
With just five weeks and 35k to make a difference, the brand entered an unchartered market space and made the most of emerging technology in a relevant way to capture the imagination of their new audience – and helped to sell the entire UK stock of the NM4 Vultus.
Strategy
Sales figures in the motorbike market are currently very low among the youth...