Retailer response to environmental and competitive changes in the United States

Cesar M. Maloles III and David J. Rachman

The continued growth of the superstore and superchains has created chaos in the U.S. retailing markets.

Retailer Response to Environmental and Competitive Changes in the United States

Rachman, David J. Baruch College, School of Business City University of New York, United States; and Cesar M. Maloles III, California State University-Hayward School of Business and Economics, United States

TRADITIONAL DEFENSIVE STRATEGIES: AN OVERVIEW

The traditional stores in the U.S. have always had defenses against intruders. They tended to be grouped in one of the following four categories:

1. Open new locations and dominate the marketplace

For example, traditional stores have tended to locate outlets in shopping centers and malls. Many,...

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