Crimestoppers UK: Putpockets
OgilvyOne London
How did the campaign make a difference?
Crimestoppers, the UK's biggest crime fighting charity, had one main focus for 2013: to tackle the problem of personal theft.
Stealth theft, where no force is used and the victim is unaware of the incident, makes up around 70-80% of personal theft incidents – over 1,700 of us have something taken from our bags or pockets everyday.
There are also strong links between the rise in pickpocketing and increased ownership of smartphones, with these being the most stolen item nationally.
The campaign received 93 visits to the Putpockets...