Barclays: Personalised Lending Video

This case study explains how Barclays, the bank, combined data, insights and video to create personalised videos encouraging people to take out loans.

Barclays: Personalised Lending Video

RAPP

How did the campaign make a difference?

In a world where customers' inboxes are bombarded with a relentless onslaught of generic, one-size-fits-all loan offers, Barclays has a point of difference – they are able to tell their customers exactly how much they could borrow before they apply.

They sent every customer a unique video tailored with the information they'd need to know about taking out a loan – especially their personal lending limit.

The project was one of the first to develop and execute a campaign featuring personalised video on such a scale in UK...

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