The readers view: Optimizing front pages.

Martin Vogelmann

Optimizing the layout of front pages becomes more and more important for daily newsstand papers in order to catch the buyers attention.

The Readers View: Optimising Front pages

Martin Vogelmann Czaia Marktforschung GmbH, Germany

1. INTRODUCTION

Since new technologies and especially the so called 'new media' emerged the last couple of years, the German market for newspaper sales tightened up, thus letting the competition get tougher.

As the editorial department of the German 'Neue Presse' - a regional-focused daily newsstand-paper - was seeking a general increase of the papers attention factor by changing the front page layout, the idea for a supporting research project was born. The intended aim was to work out indications of the readers acceptance of such a...

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