Yes-no answers versus check-all in self‑administered modes

When writing questions with dichotomous response options, those administering surveys on the web or on paper can choose from a variety of formats, including a check-all-that-apply or a forced-choice format (e.g.

Yes–no answers versus check-all in self-administered modes: A systematic review and analyses

Mario Callegaro

Google UK Ltd

Micheal H. Murakami

Latinum Network

Ziv Tepman

Staffing Industry Analysts

Vani Henderson

Google, Inc.

Introduction

When surveyors ask respondents to select statements that apply to them, actions they have ever taken, or items they recognise, two formats are typically used in self-administered questionnaires on the web or on paper: a check-all-that-apply format or a forced-choice (e.g. yes–no) format. Employed in a wide variety of survey applications, these two formats have been used to investigate consumer preferences (Ares et al.2010; Lado...

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