Financial habits: 21st century jam jar banking

This article shows how behavioural economics can explain inefficient money management and highlights innovative retail bank accounts that are helping consumers manage their money better.

Financial habits: 21st century jam jar banking

Crawford HollingworthThe Behavioural Architects

This is Part One of a three-part series. Read Part Two and Part Three

We've come a long way from weekly pay packets and cash under the mattress. Today's high-tech banking system offers a multitude of technological aids which make payments and access to money easier and quicker: we take for granted the availability of ATMs, chip and pin and contactless cards, credit cards, direct debit, online and mobile banking.

But despite so much technology at our fingertips, many of us struggle to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands