Get Millennials' attention

This article proposes nine methods marketers can use to grab the attention of young people, who are harder to interest as they are used to multitasking and are easily distracted - partly due to patterns of technology use.

Get Millennials' attention

Steve Gladdis, with Pauline Robson and John BeardsworthMediaCom London

Constant web usage and its effect on concentration makes Millennials the 'attention deficit generation'. This presents a significant challenge to marketers. Here are nine 'attention grabbers' to consider when planning and reviewing campaigns targeting Millennials.

We live in a world of information overload. The amount of information our brains can deal with has not changed over time, whereas the amount of information we need to process is increasing every year. Most of us have several connected devices, facilitating instant access to multiple social media feeds, to constantly...

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