Lowdown: Blogging

This article argues that blogging can be a useful tool for businesses, as it helps to present a more 'human face' of a company.

Lowdown: Blogging

Nadya PowellLost Boys

Alongside noticeboards and forums, blogging is pretty much one of the oldest pastimes on the web. Links.net is generally recognised as the first blog, created by Justin Hall in 1994 – back when Netscape, the first commercial browser, and Lycos, the first 'all text' search engine, launched.

So if blogging is such an old pastime, why does it warrant attention now? Well, firstly blogging is an incredibly useful tool for brands. Let's be honest, a corporate website is so restricted by legality, consensus and guidelines it is very difficult to present the...

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