The Private Life of Mail: Mail in the home, heart and head

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.

The Private Life of Mail: Mail in the home, heart and head

Royal Mail MarketReach

Download the full PDF report

Over the past 18 months, we have conducted eight separate strands of research with the aim of creating one complete story and a comprehensive view of the ways in which mail impacts consumers.

With each project we took a hypothesis-driven approach, starting with what we already knew and believed before looking more rigorously for effects we'd seen in previous research. As each project developed, we started to see the story progressing from different angles and found new hypotheses...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands