The Library: A public space for intelligent thinking

This case study describes how The Library, a boutique London gym, attracted members by offering a sophisticated alternative to the existing fitness offerings.

The Library: A public space for intelligent thinking

Pearlfisher

Executive summary

Designing The Library: a signature flagship gym dedicated to mind and body symbiosis.

For too long, most gyms, fitness and leisure centres have been either 'cattle markets' or 'sweat boxes', ultimately making them very uninspiring environments to spend time in. Zana Morris, a training and nutritional specialist, set to challenge the classic, functional fitness model and create a new kind of gym that promotes the importance of mind and body symbiosis.

To realise her vision, Zana approached brand design consultancy Pearlfisher to help her create a new distinctive gym...

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