BT Home Hub 5 product design

This case study demonstrates how effective design helped UK telecommunications company BT deliver a better customer experience and save millions with reduced costs.

BT Home Hub 5 product design

Alloy

Executive summary

This submission demonstrates the value of an integrated, design led approach to the development of better services & user experiences for the BT Broadband business. Whilst the broadband offer is defined by the connections it provides - the service, bandwidth and content are delivered through a combination of devices, interfaces and people, all of which need to be carefully choreographed to deliver the best possible service and user experience.

BT Home Hub 5 is the core device used to connect BT customers to the BT fibre optic network. It eliminates the...

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