Touchline Flags: Referee Electronic Paging System

This case study demonstrates how A+H International's launch of Touchline Flags, a system that enables linesmen to communicate with referees electronically, led to gross profit growth.

Touchline Flags: Referee Electronic Paging System

LA Design

Executive summary

"The UK entered a major recession when the project started and money was tight. The new flag system has changed our business philosophy and provided a platform for an exciting future."

- Jeff Pettitt M.D. Touchline Flags

Historically, A+H International was a distribution company selling professional and semi-professional equipment for football referees in the UK. The owner is an ex-professional referee with in-depth knowledge of this particular market. The company had no experience of designing or manufacturing their own products but based on their sales experience, identified an opportunity for...

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