Bolsius Aromatic: The scent of success
Design Bridge
Executive summary
This is the story of a 140-year-old Dutch family-owned company with an ambition to grow not just their own business, but the entire category.
Their success and commercial results demonstrate that great design, combined with a strong product story and a powerful consumer insight, can indeed trump glossy ad campaigns and global trade relationships.
Stepping into the light
Bolsius, a candle company since inception, traditionally funnelled all their money into product development, leaving design and marketing as an afterthought managed internally. As global giants like P&C and SC Johnson moved...