Bolsius Aromatic: The scent of success

This case study describes how Dutch candle company Bolsius relaunched its Aromatics range and nearly trebled its sales in the three years following the repositioning.

Bolsius Aromatic: The scent of success

Design Bridge

Executive summary

This is the story of a 140-year-old Dutch family-owned company with an ambition to grow not just their own business, but the entire category.

Their success and commercial results demonstrate that great design, combined with a strong product story and a powerful consumer insight, can indeed trump glossy ad campaigns and global trade relationships.

Stepping into the light

Bolsius, a candle company since inception, traditionally funnelled all their money into product development, leaving design and marketing as an afterthought managed internally. As global giants like P&C and SC Johnson moved...

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