Thwaites Crafty Dan Micro Brewery packaging

This case study describes how UK brewery Thwaites launched a new 'Crafty Dan' range to establish itself in a new craft beer market.

Thwaites Crafty Dan Micro Brewery packaging

WPA Pinfold

"Thwaites has over two hundred years of brewing success and it is important to continually innovate and ensure we continue appeal to our consumers. We have developed the Crafty Dan range to specifically appeal to new drinkers and help us develop new markets, including export.

The craft beer market is an important part to Thwaites future success and WPA Pinfold has created designs that have a perfect fit with this fast growing category. The designers have enabled us to open up new markets and add value. Feedback from customers is that on...

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