Rudgate Brewery rebrand

This case study demonstrates how a small investment in design delivered an ROI of 1,800% for UK craft brewery Rudgate.

Rudgate Brewery rebrand

LazenbyBrown

Executive summary

In 2012, LazenbyBrown were commissioned to help a small craft brewery rebrand itself, with the aim of creating a visual identity to equal the award-winning taste of its beers.

With a meagre budget, new designs were created that synergised the product range, reduced packaging costs and significantly increased distribution to consumers.

'The new look packaging has really updated the look and feel of the brewery and its products, this is an important development in a market place which is rapidly becoming more crowded and in which a clear identity and strong branding are key...

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