Ginsters: Satisfying the nation

This case study describes how a brand and packaging refresh enabled Ginsters, a savoury pastry and sandwiches brand in the UK, to increase sales and customer engagement.

Ginsters: Satisfying the nation

Smith & Milton

Executive summary

Ginsters and Smith & Milton have been working together for over 6 years now, on a long-term objective to regenerate the drivers, to a more premium positioning that communicates the quality of the food based on locally sourced ingredients and the unrivalled distribution network. This means available, across the UK from major cities through to remote village shops.

Ginsters has a limited marketing spend and whilst it does appear occasionally above the line, it relies on it's packaging to attract attention whether on shelf, in the major supermarkets, or in convenience...

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