Historic Scotland: Using the latest technology to optimise a historic sales process

This case study demonstrates how the launch of a new app helped Historic Scotland, an organisation looking after hundreds of historic castles and landmarks, reduce a lengthy selling process to ten minutes.

Historic Scotland: Using the latest technology to optimise a historic sales process

Tayburn

Executive summary

The app has contributed to a significant increase of travel trade sales and has reduced a lengthy selling process to 10 minutes.

When the Sales Team at Historic Scotland approached us to create communications which would encourage audiences all over the world to make bookings with them, it unearthed a new opportunity.

By researching and understanding their existing sales process, we started to identify a better way to showcase their impressive sites. One that would meet the challenges of the Sales Team...

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