How GoMacro introduced the mass market to macrobiotics

This case study reveals how GoMacro, a nutritional snack brand containing macrobiotics, successfully challenged well-established brands in a crowded health food market in the US.

How GoMacro introduced the mass market to macrobiotics

Pearlfisher

Executive summary

When GoMacro Founder, Amelia Kirchoff was diagnosed with breast cancer in 2003, she began her quest back to good health with the help of a Macrobiotic lifestyle. After her recovery, empowered by the power of whole foods, Amelia and her daughter Jola founded GoMacro with the desire to share the incredible power of Macrobiotic living with the world, exposing consumers to a new potential food future. The problem was that GoMacro was a challenger brand going up against established active, lifestyle and mass market snack brands with larger budgets...

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