How GoMacro introduced the mass market to macrobiotics
Pearlfisher
Executive summary
When GoMacro Founder, Amelia Kirchoff was diagnosed with breast cancer in 2003, she began her quest back to good health with the help of a Macrobiotic lifestyle. After her recovery, empowered by the power of whole foods, Amelia and her daughter Jola founded GoMacro with the desire to share the incredible power of Macrobiotic living with the world, exposing consumers to a new potential food future. The problem was that GoMacro was a challenger brand going up against established active, lifestyle and mass market snack brands with larger budgets...