London Fusion: Corporate identity

This case study explains how London Fusion, a programme of interactive support for digital and creative entrepreneurs, created a strong brand from nothing and established itself as a high quality professional offering in London.

London Fusion: Corporate identity

Honey

Executive summary

A programme of interactive, tailored and in-depth support designed to help London's creative and digital companies collaborate, innovate and grow.

In the plethora of business service offers, both academic and commercially-based, it is not easy to differentiate an offer. London Fusion, funded by the European Regional Development Fund, is focused on the digital, and creative industries, providing business support and guidance to entrepreneurs with good ideas. The offer is multi-Layered, from workshops to, for the lucky few, funded one-to-one consultancy to innovation awards and pulls in the services of some leading academic institutions...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands