English Heritage: Bringing history to life

This case study describes how English Heritage, the public body that is custodian of over 400 historic monuments, buildings and sites in England, used a new creative concept to shake off a dusty brand image and attract more adults and families to its sites.

English Heritage: Bringing history to life

Smith & Milton

Executive summary

In 2012, we were commissioned to reposition, rebrand and relaunch the English Heritage consumer brand, the custodian of over 400 historic monuments, buildings and sites through which they bring to life the story of England for over 5 million visitors each year, including Stonehenge.

Built on insights gathered from the business, its people, members and visitors, we created an Organising Thought to inform all external and internal activity based on the unique role English Heritage plays as an organisation that selflessly preserves and enhances our incredible heritage. This was...

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