General Mills targets the millennial-multicultural mix

This event report addresses how General Mills, the packaged-food group, is focusing on multicultural and millennial audiences.

General Mills targets the millennial-multicultural mix

Geoffrey PrecourtWarc

Ann Simonds, General Mills' new chief marketing officer, keeps her eye on the rear-view mirror as she looks forward to the challenges of a marketing ecosystem where the options available to brands seem to change on a daily basis.

Photo credit: Zena M Pagán

"I've been in this industry for 25 years," she told the Advertising Research Foundation's (ARF) 2014 Industry Leader Forum, "and what we used to do is market to people with a pulse. It was really that broad of a description. Humbly, for quite some time, we've just...

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