How Timex is keeping pace with changing consumer preferences

This event report explains how Timex, the watch brand, launched a new product with more advanced capabilities after research to understand consumer needs, and partnerships with other companies to meet them.

How Timex tries to keep pace with changing consumer preferences

Stephen WhitesideWarc

For well over a century, Timex has made timepieces that combine striking design with unfailing accuracy.

But as the rise of wearable technology transforms the roles that watches can perform – from reading email to checking stock prices, making mobile payments, and tracking the wearer's heart rate – so consumer expectations are moving beyond fashion, durability, and reliability to embrace numerous digitally-powered features.

Timex certainly could claim a strong heritage in fitness and running-an area where wearables are especially popular-having launched its IRONMAN line of digital watches...

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