Jiffy Lube aggressively drives footfall with search advertising
Stephen WhitesideWarc
Jiffy Lube boasts over 2,100 franchised service centers across America, each of which aims to ensure customers' vehicles are roadworthy and running smoothly.
But when Jeffrey Lack assumed his current role as CMO nearly four years ago, the company's paid-search strategy – a vital tool for reaching car owners as they decide where to go for an oil refill or to replace a tire – was in definite need of a tune-up.
"It was one offer nationwide," he told delegates at ad:tech 2014 in New York. "We had an...