How programmatic and 'always on' strategies can improve performance
Tom BarkerMediaCom
Programmatic is a bit scary, for many of us. Each day I watch colleagues screw up their faces as they struggle to understand overly complicated articles on biddable media and 'big data'.
Our clients – the big brands – are asking pointy, jagged questions. They ask about how their business is changing, about how investment in media and data will start to shape their decisions and, ultimately, how programmatic will help them sell more product, cheaper.
Programmatic is a bit of a 'black box' for a reason....