YBMs: religious identity and consumption among young British Muslims

This paper aims to explore the importance of religious identity amongst young second- and third-generation British Muslims.

YBMs: religious identity and consumption among young British Muslims

Hannah Wright

Illuminas

Background and objectives

Media coverage of British Muslims can tend to focus on the negative, but – driven by global commentary on the rapidly growing purchasing power of the world’s Muslims1 – Britain is slowly waking up to the idea of a ‘Muslim consumer’.

London has carved out a niche for itself as the centre for Islamic Finance in the West. It was the first non-Islamic host of the World Islamic Economic Forum in 2013, and has encouraged a range of Islamic banks and law...

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