YBMs: religious identity and consumption among young British Muslims
Hannah Wright
Illuminas
Background and objectives
Media coverage of British Muslims can tend to focus on the negative, but – driven by global commentary on the rapidly growing purchasing power of the world’s Muslims1 – Britain is slowly waking up to the idea of a ‘Muslim consumer’.
London has carved out a niche for itself as the centre for Islamic Finance in the West. It was the first non-Islamic host of the World Islamic Economic Forum in 2013, and has encouraged a range of Islamic banks and law...