The (un)changing role of the researcher

This article asks how the role of the researcher will change with the rise of tools that can mine, aggregate and make sense of consumer-driven data.

The (un)changing role of the researcher

Claire Moon

Crowd DNA

The increasing abundance of consumer-driven data has led to the development and adoption of tools that have the ability to mine, aggregate and make sense of (a large proportion of) this information. There is no doubting the opportunities this presents, but what does it mean for the role of the researcher?

You might think that the development of technologies such as machine-based learning or text analytics to deal with large, pre-existing data sets would ensure greater impartiality and accuracy by removing researcher bias – by removing the researcher altogether....

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