The Fonds RRSP: 30% more

This case study explains how the Fonds de solidarité FTQ, a union-based development capital investment fund in Quebec, used simple imagery that showed 'getting more' to attract younger policy holders.

The Fonds RRSP: 30% more

Marketel

Situation analysis

Overall assessment

The Fonds de solidarité FTQ is a union-based development capital investment fund. Created in 1983, the Fonds strives to cultivate solidarity and allocate the savings (RRSPs) of participating Quebecers towards creating and maintaining jobs while stimulating the Quebec economy. The Fonds' mission is supported by both levels of government, with a 15% tax credit at both the Quebec and federal tax levels, for a total of 30% in additional tax savings over and above what applies to regular RRSPs.

In 2012, the Fonds faced two challenges:

  • The first being that...

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