La Presse Limitée: La Presse+ launch

This case study describes the development of a new tablet version of La Presse, a French language newspaper in North America, created in response to the general decline in traditional newspaper readership.

La Presse Limitée: La Presse+ launch

Cossette

Situation analysis

Overall assessment

Known for the quality of its content and the popularity of its columnists for the past 129 years, La Presse, the largest French-language daily in North America, has also been affected by the changes in readership brought on by the proliferation of media channels.

Across the world, the newspaper industry is suffering from the rapid growth of digital communications and a swiftly diminishing readership tied to adverse demographic trends. As a result of the continuous aging of baby boomers—traditional newspapers' primary readers— global advertising revenue has gone...

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