Honda: Civic Nation

This case study explains how Honda, despite the efforts of competitors, maintained the position of the Honda Civic as Canada's best-selling car model.

Honda: Civic Nation

Grip Limited

Situation analysis

Overall assessment

How does an auto manufacturer produce a car that stays number one in the most competitive category for 16 straight years? How does it weather the literal storms such as the great Japanese tsunami of 2010 that throttle the import of parts and vehicles? Or combat the metaphorical storm that was the "great recession" that plummeted total auto sales by double-digit percentage points? This is the story of how the Honda Civic has maintained its dominant position in Canada through thick and thin.

The Civic success story is built on two...

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