A Practical Approach to Innovation
Innovation programmes stumble for many reasons, but one that rarely gets properly addressed is that the people charged with carrying out such programmes don't really understand what they need to do differently. Here's a practical step-by-step guide to making innovation a reality
Ruth Tobbell
Innovation must be the most abused word in the marketing vernacular. Peruse any marketing-orientated literature, read through any companys annual report, or simply look at the recruitment ads and you will be overwhelmed at the sheer amount of innovation purported to be going on. This is because it has not escaped...