Groupe Media TFO: Two year
Lowe Roche Advertising
Situation analysis
Overall assessment
Canada has a special history with language. As an official bilingual country, where one language group is in the minority, there have always been issues surrounding language and how it works to form notions of identity and culture. In Ontario, where 95% of the population are English speakers, the province's French-speaking population have felt these issues even more acutely.
As a solution, the provincial government created TFO, and for over two decades, the media organization has been recognized as an indispensable institution for all Franco-Ontarians. But even treasured...