Groupe Media TFO: Two year

This case study explains how Groupe Média TFO, a French language public TV network based in Ontario, Canada, overcame its reputation for being culturally elitist and out-dated.

Groupe Media TFO: Two year

Lowe Roche Advertising

Situation analysis

Overall assessment

Canada has a special history with language. As an official bilingual country, where one language group is in the minority, there have always been issues surrounding language and how it works to form notions of identity and culture. In Ontario, where 95% of the population are English speakers, the province's French-speaking population have felt these issues even more acutely.

As a solution, the provincial government created TFO, and for over two decades, the media organization has been recognized as an indispensable institution for all Franco-Ontarians. But even treasured...

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