Canadian Tire: The Canadian Way - Digital catalogue

This case study explains how Canadian Tire, the automotive, sports and DIY retailer, tackled a sales decline with the creation of an online catalogue to provide inspiration for its customers.

Canadian Tire: The Canadian Way - Digital catalogue

DDB Canada

Situation analysis

Overall assessment

For over 90 years, Canadian Tire has been the brand helping Canadians with the jobs and joys of life in Canada [Footnote 1]. With more than 90% of Canadians living within 15 minutes of a Canadian Tire retail location, it had established itself as THE destination for everyday needs & wants from coast to coast. [Footnote 2]

But recently, external factors had begun to erode the iconic position this brand once held.

Largely due to the increasing costs of printing and postage fees, Canadian Tire made...

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