Canadian Tire: The Canadian Way - Digital catalogue
DDB Canada
Situation analysis
Overall assessment
For over 90 years, Canadian Tire has been the brand helping Canadians with the jobs and joys of life in Canada [Footnote 1]. With more than 90% of Canadians living within 15 minutes of a Canadian Tire retail location, it had established itself as THE destination for everyday needs & wants from coast to coast. [Footnote 2]
But recently, external factors had begun to erode the iconic position this brand once held.
Largely due to the increasing costs of printing and postage fees, Canadian Tire made...