CAMH: Understanding

This case study explains how the Centre for Addiction and Mental Health (CAMH), a mental health teaching hospital and research centre in Canada, used an advertising campaign to encourage people to understand 'cries for help' and how they had dismissed them.

CAMH: Understanding

DentsuBos Inc.

Situation analysis

Overall assessment

Mental Health is quickly becoming the most talked about issue in public health. In Canada, Mental Health is ranked third as the most important cause in need of support. The Centre for Addiction and Mental Health, CAMH, is Canada's largest mental health and addiction teaching hospital as well as one of the world's leading research centres for addiction and mental health. CAMH combines clinical care, research, education, policy development and health promotion, to help transform the lives of people affected by mental health and addiction issues.

CAMH plays a leading role in...

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