Volkswagen Canada: Countdown

This case study reveals how Volkswagen exceeded pre-sales objectives by generating visibility for the launch of its 7th-generation Golf and Golf GTI into the Canadian market.

Volkswagen Canada: Countdown

PALM + HAVAS

Situation analysis

Overall assessment

The Golf line-up is iconic. Dating back to 1974, the Golf has come to occupy a place in the hearts of both car enthusiasts and the general public alike. Each successive generation has built on the foundation of the previous Golf, continually adding newer technology and tweaking the design, while staying true to its roots. But despite the Golf's illustrious history, there were three major challenges to overcome for the launch of the 7th-generation Volkswagen Golf and Golf GTI in the summer of 2014.

  1. The 7th-generation Volkswagen Golf and Golf...

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