Sick Kids: Together we will

This case study explains how the Hospital for Sick Children (SickKids) in Canada communicated the resilience of its patients to grow donations.

Sick Kids: Together we will

JWT Canada

Situation analysis

Overall assessment

The Hospital for Sick Children (SickKids) is a world-renowned children's hospital and is Canada's leading centre dedicated to advancing children's health. Every year, more than 100,000 children come to SickKids for life-saving care and the number continues to grow. There is a need for continued support to help push the frontier of what is possible in care, research and learning.

The number of organizations competing for donor dollars is extensive, especially during the winter holiday season. While causes focusing on the wellbeing of children seem like they would have...

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